Academy for Technology & Design - Logo reveal animation
The new branding for the Academy for Technology & Design (ATD) is a first at Avans University of Applied Sciences, an academy with its own branding.
This needed a reveal, which was bombastic and would showcase the strength of the academy. As it was already set the reveal would be shown in a movie theatre, so the lights had to be popping in the dark, neon-like.
Since the academy and its studies are mostly mechanic, industrial and creative, the bombastic feel would be perfect for industrial techno.