Metalcore foursome Reformist came to me to create a music video for their heaviest and longest single from their debut album Voyages.
The lyrics are a story about the mind bending effects of addiction. They had one request: Could we make this mainly about game addiction. With a local arcade and a great concept which would combine retro animation with heavy and light inducing visuals, the music video was created.
Director: Ruben Swart
Producer: Mark van Gils
Art direction: Ruben Swart
Assistant director: Luna Bagchus
Producer: Mark van Gils
Art direction: Ruben Swart
Assistant director: Luna Bagchus
Shot on location and in front of a greenscreen, the music video is a combination of animation and live action footage to recreate the struggle with addiction, shown by retro video game graphics.
